Apple's incumbent CEO has made it clear that the company has consistently held design in the highest regard. At Apple, respecting users and crafting products that offer genuine benefits take precedence above all. Moreover, the company remains steadfast in its approach and will not be swayed into changing its working methods by the mere whims of technological trends. He underscored the significance of cross-disciplinary collaboration among hardware and software designers and engineers, stating that this synergy forms the bedrock of Apple's exceptional product experience.

He firmly believes that the adage "design is how it works" still holds true. Apple is committed to maintaining a design-centric and experience-focused philosophy. Rather than blindly following the latest AI technology trends, the company is dedicated to enhancing the usability, security, and practical value of its products. The recently much-anticipated new Apple device, the iPhone Duo, exemplifies this commitment by seamlessly blending practicality with creativity. There has been a robust demand for pre-orders, with the initial batch of products slated for delivery on October 23. However, due to high demand, shipments for new orders may experience delays, potentially extending until late January 2027.