Apple recently hosted its much-anticipated autumn product launch event at the iconic Steve Jobs Theater within Apple Park. The event marked the debut of Apple's newly appointed CEO, John Ternus, who took center stage to introduce the company's innovative vision under the banner of 'Evolving Through Tradition.'

The highlight of the event was undoubtedly the unveiling of the foldable iPhone Duo. This cutting-edge device boasts a horizontal book-style folding design, a testament to Apple's commitment to pushing the boundaries of smartphone technology. Under the hood, the iPhone Duo is powered by a state-of-the-art 2-nanometer A20 Pro chip and Apple's proprietary C2 5G modem, ensuring lightning-fast performance and seamless connectivity.

With a starting price of 15,999 yuan, the foldable iPhone Duo is set to make waves in the premium smartphone market. Pre-orders for this revolutionary device will commence in October, giving consumers the chance to be among the first to experience its groundbreaking features.

Not to be outdone, the iPhone 18 Pro series continues to solidify its position as Apple's flagship offering. Equipped with the same powerful 2-nanometer A20 Pro chip as the iPhone Duo, the iPhone 18 Pro series also boasts significant upgrades in imaging capabilities and battery life. Priced starting at 9,999 yuan, pre-orders for the iPhone 18 Pro series will kick off in September, allowing eager fans to get their hands on the latest and greatest from Apple.

In a notable shift in strategy, Apple has decided to delay the release of the standard iPhone 18 until spring 2027. This move forms part of a dual-season release strategy, designed to maintain consumer interest and anticipation throughout the year.

In addition to its smartphone offerings, Apple also took the opportunity to update its wearable and audio product lines. The AirPods 5, Apple Watch Series 12, and Ultra 4 were all introduced, promising enhanced functionality and a more immersive user experience. These exciting new products will officially go on sale on September 18, giving consumers plenty of time to upgrade their tech arsenal.

Interestingly, the event did not mention any updates for the iPad, Mac, or Vision Pro. This suggests that Apple is currently focusing its resources on the development of its iPhone and wearable ecosystems, with the aim of delivering even more innovative and seamless experiences to its users.

Meanwhile, the launch timeline for Apple Intelligence in the Chinese market remains shrouded in mystery, with no official announcement made at the event. This leaves consumers and industry watchers alike eagerly anticipating what Apple has in store for the future.