On September 9 (local time), Apple hosted its autumn new product launch event at its headquarters in California, revealing the iPhone 18 Pro, iPhone 18 Pro Max, and its inaugural foldable smartphone, the iPhone Duo. Notably, the iPhone 18 series will be up for pre-sale on Vipshop starting at 8 PM on September 12. Meanwhile, the iPhone Duo series will follow suit, with pre-sales commencing on Vipshop at 8 PM on October 16. This marks Vipshop's maiden voyage as a pre-sale platform for Apple's latest phones.

In recent years, the cooperation between Apple and Vipshop has been steadily intensifying. Vipshop has already been authorized by Apple to sell a wide array of products, establishing itself as a mainstream self-operated e-commerce platform officially endorsed by Apple. This partnership has evolved from merely selling existing products to now featuring new product premieres.

Since the start of this year, sales of Apple phones on Vipshop have surged by over 30% year-on-year, with female users' purchases increasing by more than 37% year-on-year. Among the models, the iPhone 17 Pro Max has emerged as the most sought-after among consumers. The pre-sale of these new phones on Vipshop not only diversifies the platform's offerings of high-end digital products but also lowers the cost barrier for consumers looking to upgrade their devices. It is anticipated that Vipshop's strategic positioning within Apple's digital product category will continue to deepen.