Apple is set to unveil the iPhone 18 Pro and its inaugural foldable device, the iPhone Ultra, in autumn 2026, while the standard iPhone 18 model will follow in spring 2027. The iPhone 18 Pro features a significantly reduced Dynamic Island—now 35% narrower—enabling a screen-to-body ratio that surpasses 92%. This optimization is achieved through a reconfigured Face ID component layout, enhancing both display real estate and functionality. Additionally, the device introduces a striking new cherry red color variant, achieved through a specialized coating process, and offers dual OLED screen options at 6.3-inch and 6.9-inch sizes, with a 15% boost in resolution. Under the hood, the iPhone 18 Pro is powered by a cutting-edge 3-nanometer A20 Pro chip paired with 12GB of RAM, delivering a 40% improvement in multitasking performance.

Meanwhile, the foldable iPhone Ultra has entered pre-mass-production testing, showcasing an innovative hinge design and an ultra-thin glass cover. When unfolded, it presents an expansive 8.3-inch screen, positioning it as a premium contender in the foldable market. Pricing for the iPhone Ultra is expected to exceed 20,000 yuan, reflecting its advanced technology and luxury positioning. Apple’s strategic approach aims to solidify its foothold in the high-end segment, extend product development cycles, and sustain competitiveness across key price tiers.