At the 2025 annual shareholders' meeting, Liu Jingkang, the founder and chairman of Insta360, remarked that the domestic smart imaging market is predominantly controlled by DJI and Insta360, a scenario he characterized as an irrational market. He emphasized that engaging in price wars is not a viable strategy for companies to secure a long-term monopoly or maintain profitability. Instead, Insta360 is committed to establishing competitive barriers by leveraging forward-looking insights into customer needs, executing early strategic positioning (Note: the term "strategic layout" has been contextually refined to "strategic positioning"), and bolstering R&D investment, rather than resorting to short-term price competition. The company aspires to pinpoint a billion-dollar business opportunity within the imaging technology sector, with potential future expansion in software subscriptions and storage services. According to IDC data, in the global handheld smart camera market for the first quarter of 2026, DJI emerged as the leader with a 65% market share based on shipments, while Insta360 secured the second position with a 22% share and the highest growth rate. In the action camera market, DJI held a market share exceeding 53% to rank first, while Insta360 claimed over 24% to rank second, with both brands experiencing a 13 percentage point increase year-on-year. In the 360-degree camera market, Insta360 maintained its leading position with a market share exceeding 68% based on shipments.