The Wall Street Journal reports that Apple plans to raise prices on hardware products such as iPhones, iPads, and Macs due to a global shortage and soaring costs of memory chips. Apple CEO Tim Cook stated that memory-related expenses have become unsustainable, making price hikes inevitable. He did not disclose specific details regarding the timing, extent, or affected products. The surge in memory prices stems from a spike in demand for AI-driven data centers, prompting consumer electronics companies to compete for key components and driving up chip prices sharply.
