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Apple Maintains Dominance in True Wireless Earbud Market, with Open-fit Earbuds Emerging as a Fresh Growth Driver
4 hour ago /
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Author：小编
Based on the most recent report from research firm Smart Analytics Global, during the first quarter of 2026, Apple continued to assert its leadership in the global true wireless stereo (TWS) earbud market, thanks to its AirPods lineup. The combined shipments of its AirPods and Beats brands constituted nearly one-third of the global market share. The report projects that in the first quarter of this year (spanning from January to March), Apple's market share in terms of shipments within the global TWS market stood at roughly 23%. Xiaomi trailed behind at 11%, while Beats secured the third position with an 8% share.
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