The market research firm released its Monthly India Smartphone Tracker report for 2025. The report reveals that India's smartphone market shipments increased by 1% year-on-year in 2025, with sales revenue growing by 8% year-on-year. Premiumization emerged as the key factor driving revenue growth against the trend. Notably, the premium smartphone segment experienced the fastest growth, with sales volume rising by 11% year-on-year, accounting for 22% of total shipments—a record high. Apple led the market with a 28% share of market value, and the iPhone 16 became the best-selling model in India for 2025. Looking ahead to 2026, India's smartphone market is expected to see a single-digit decline in sales volume, with demand in the sub-INR 15,000 price segment being suppressed by rising costs. Major OEMs plan to raise prices and strengthen their presence in the premium market, with average selling prices projected to increase by 5%-7% year-on-year, driving the market toward high-end devices.