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Tmall's 2025 Annual Report on New Brand Development: Over 150,000 Premium Merchants Launch Stores and Forge Brands
6 day ago /
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Author：小编
In 2025, Tmall unveiled its annual report on new brand development. Over the past year, Tmall has witnessed the entry of over 150,000 high-caliber new merchants eager to establish their brands, marking an unprecedented scale of participation. Notably, the number of brands that surpassed 100 million yuan in sales during their inaugural year of operation saw a year-on-year surge of over 40%. Among the nascent brands that set up shop within the last three years, 276 achieved annual sales exceeding 100 million yuan, while 5,026 surpassed the 10 million yuan mark. All these figures have set new benchmarks.
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