Sony's mobile phones are steadily retreating from the Chinese market, as evidenced by the gradual discontinuation of its social media accounts, including WeChat official accounts and Weibo. Notably, the official Weibo account, Sony-Xperia, posted its last update on March 8, 2025. In tandem with this, Sony Mobile Communications is experiencing a significant downsizing. According to Tianyancha, Sony Mobile Communications Products (China) Co., Ltd. had 671 employees with social insurance coverage in 2016, but the current number has dwindled to just three. Moreover, Sony's official Chinese website no longer features mobile phone devices for sale, and offline stores have ceased selling mobile phones entirely since 2024. Sony clarified that the ongoing restructuring of its mobile phone business is a logical outcome of the company's strategic realignment, given that the mobile phone segment constitutes a relatively minor portion of its electronics business.