Based on the analysis conducted by a U.S. research firm, Apple Inc. is on the verge of overtaking Samsung Electronics in 2025. This move will enable Apple to regain the top position in global smartphone shipments—a spot it hasn't occupied since 2011. Projections indicate that by 2025, Apple's global market share will soar to 19.4%, marginally surpassing Samsung's 18.7%. In terms of shipment volume, Apple is expected to ship roughly 243 million units, while Samsung will ship about 235 million units. The iPhone 17 series, slated for release this autumn, is anticipated to be the main catalyst for growth. Additionally, the replacement cycle of smartphones will also play a role in driving up shipment numbers. The global smartphone market is forecast to experience a 3.3% growth in 2025. During this period, Apple's shipments are projected to see a 10% year-on-year increase, whereas Samsung's are expected to grow by 4.6%. Counterpoint forecasts that Apple will retain its leading position at least until 2029. Several factors will contribute to this, including the easing of trade tensions and a weaker U.S. dollar, both of which are set to fuel demand growth in emerging markets.