The 2025 OPPO Developer Conference (ODC25) took place in Shenzhen. At the content ecosystem sub - forum, the spotlight was on OPPO's strategic blueprint for elevating content scenarios.

OPPO capitalizes on a matrix of seven key products, such as browsers, information feeds, and global search. By integrating AI with OS - wide full - scene linkage (interconnection) capabilities, it is paving the way for new opportunities in content value growth.

Take the OPPO browser as an example. It incorporates AI large models to boost browsing efficiency and tap into the full potential of the ecosystem. The 'Swipe Up on Home Screen - Today' feature acts as a central content hub. By the end of 2025, it is anticipated to have a user base of over 20 million.

OPPO Video has rolled out the 'Stellar Plan' to encourage open collaboration. The Lock Screen Magazine offers personalized push notifications, enabling partners to connect with users more effectively. The Theme Store provides creators with global distribution capabilities, giving them a wider reach.

The information feed is tailored to young users, aiming to build a high - caliber content ecosystem. Meanwhile, Global Search enables 'direct service access,' working hand - in - hand with developers to co - create collaborative models.

During the event, OPPO presented its ecosystem layout, expounded on its 'AI + Full - Scene' strategy, and pledged to keep investing in AI R&D. This is to spur the healthy development of the content ecosystem and bring about mutual benefits for all stakeholders.