In recent years, Yanbian, Jilin, has capitalized on national policies to foster a qualitative leap in its e-commerce industry. By spearheading e-commerce demonstration projects, refining service systems, and fostering the rise of live streaming and cross-border e-commerce, the region has been transformed. Currently, Yanbian Prefecture boasts a robust, three-tiered e-commerce service network spanning counties, townships, and villages, generating employment opportunities for over 200,000 individuals. Projections indicate that online retail sales are poised to double during the 14th Five-Year Plan period. Collaborating with platforms like Taobao, JD.com, and Douyin, Yanbian has witnessed a surge in agricultural product sales and live streaming commerce, leading to exponential growth in service-oriented online retail. Additionally, leveraging its strategic location, Yanbian is constructing a comprehensive pilot zone for cross-border e-commerce, facilitating the distribution of local products to national and international markets.