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The latest figures released by Sesame Rental reveal a significant surge in its platform's gross merchandise volume (GMV), increasing by 71.6% year-on-year as of June 30. Notably, users under the age of 30 constitute over 60% of the total user base, with those born after the year 2000 experiencing a remarkable threefold increase in order volume within just one year. According to Analysys's "China's New Rental Industry Consumption Insights 2025" forecast, the new rental market is projected to reach a value of nearly 1 trillion yuan by 2030. Li Zhi, Dean of Analysys Intelligence Institute, holds the view that the new rental sector is poised to become the third major driver of explosive consumption growth, following the success of online retail and instant retail.
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