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The upswing in storage chip prices has now lasted more than a year. Industry research firms and executives at listed storage companies have recently said the wave of price increases will be hard to ease in the short term. Demand, however, has diverged across downstream markets and is expected to keep weighing on consumer electronics. TrendForce research shows the average contract price for general-purpose DRAM rose 5.77% month on month in October to US$26 — a substantial cumulative gain from US$2.9 when tracking began in June 2016. The firm forecasts that PC DRAM contract prices will climb 13%–18% quarter on quarter in the fourth quarter. Amid the price-increase cycle, sales of consumer electronics such as phones, computers and tablets have slumped to multi-year lows this year.
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