On July 4, reports surfaced following rumors on July 3 that Samsung Electronics is poised to raise the average selling price of DRAM (Dynamic Random Access Memory) by 20% in the third quarter of this year, compared to the preceding quarter. An official from a consumer electronics terminal manufacturer verified this information, noting that Samsung had engaged in discussions with them as early as June and had verbally notified them of the upcoming DRAM price hike. The official also highlighted that the price escalation of upstream components would likely be reflected in the overall product pricing, potentially dampening some market demand. Nevertheless, given the current generally low prices of consumer electronics, it is anticipated that the price increase will exert only a marginal influence on consumers' purchasing choices. Another seasoned industry expert corroborated the news of Samsung's planned 20% DRAM price surge in the third quarter, revealing that Samsung had already informed certain customers through verbal communications.