According to internal documents cited by The Information, Meta Platforms plans to launch a consumer AI agent named Hatch in the coming weeks and release its next-generation AI model, Watermelon, in October. Hatch represents a key move by Meta to monetize its AI investments and diversify revenue beyond advertising, potentially adopting a tiered subscription model with premium plans priced up to $199.99 per month, offering higher usage limits. The Watermelon model demonstrates significant improvements in programming and agent capabilities, aiming to narrow the gap with competitors.