On August 24, media outlets, drawing on insights from sources close to the situation, disclosed that NVIDIA is engaged in talks to join an upcoming equity funding round for the AI startup Perplexity. This particular funding initiative places Perplexity's valuation at a staggering excess of $30 billion, with the overall financing volume anticipated to climb into the billions of dollars range. This valuation represents a surge of over 50% compared to its valuation in the preceding funding round a year prior. NVIDIA has made several previous investments in Perplexity, and as of now, Perplexity has secured a cumulative sum of more than $1.7 billion in funding.