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The research report from Huatai Securities points out that AI is driving the transformation of the gaming industry from content production to intelligent interactive production. There are three core beneficiary directions: First, AI-driven industrial upgrading in research and development can enhance efficiency across the entire chain and reduce R&D costs. It is advisable to pay attention to leading companies with AI industrialization layouts. Second, AI-native gameplay innovations will revolutionize interactive experiences and payment models, so it is recommended to monitor companies that rapidly validate AI-driven gameplay. Third, after AI lowers development barriers, platforms and global distribution systems will benefit from an expanded supply. It is advisable to focus on companies that possess both global distribution capabilities and AI-empowered systems.
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