Apple's Senior Vice President of Software Engineering Craig Federighi and Vice President of Marketing Greg Joswiak stated in a podcast when discussing the iOS 27 system that Apple's ultimate goal in building AI is to provide a 'utility tool' rather than 'emotional companionship'. Craig made it clear that Siri will not accept role-playing as a romantic partner, as its original design intention is to help users complete tasks and understand the world. Greg emphasized that Apple is not developing AI for the sake of AI itself, but rather integrating AI naturally into its products, allowing technology to serve the user experience, meeting needs based on users' existing usage habits, and enhancing product functionality.
