On June 4, 2026, Meta officially launched the Instagram Plus subscription service, available to global users at a monthly fee of $3.99. Users can subscribe through their Instagram profile page. The service offers 11 exclusive features, including priority display of Story short videos, unlimited grouping of Multiple Story Audiences, extended display time up to 48 hours, stealth preview of friends' videos, repeat viewing statistics, searching viewers, customizable profile fonts, increased number of pinned content, and exclusive app icons.