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Mondelez Group, Parent Company of Oreo, to Implement New Generative AI Tools to Slash Marketing Expenses
2025-10-24 /
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Author：小编
A top executive from snack giant Mondelez Group informed Reuters that the conglomerate is set to embrace cutting-edge generative AI tools, aiming to slash marketing content production expenses by 30% to 50%. Jon Halvorson, the Senior Vice President of Global Consumer Experience at Mondelez Group, revealed that the packaged food behemoth had already joined forces with IT firm Accenture the previous year to craft this innovative tool. Anticipations are high that by the holiday season next year, the tool will be capable of churning out TV commercials ready for broadcast, and it might even be tapped for advertising during the 2027 Super Bowl of the National Football League.
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