CPCA: Xiaomi Automobile Leads January Surge, Boosting New Force Market Share by 5.7 Percentage Points Year-on-Year
2025-02-11 / Read about 0 minute
Author:小编   

In January 2025, the domestic retail penetration rate of new energy vehicles (NEVs) in China soared to 41.5%, marking a 9 percentage point increase from the previous year. Among these, independent brands stood out with a remarkable penetration rate of 60.6%, significantly surpassing luxury vehicles at 20% and mainstream joint venture brands at 3%. In terms of retail share, NEVs from independent brands accounted for 72%, experiencing a slight decline of 0.2 percentage points. Conversely, the share of NEVs from joint venture brands dropped to 2.1%, a decrease of 2.9 percentage points. Notably, the market share of new force brands surged to 20.8%, a year-on-year increase of 5.7 percentage points, while Tesla's share declined to 4.5%, a year-on-year decrease of 1.4 percentage points. This surge was partly driven by brands like Xiaomi Automobile, which significantly contributed to the growth of the new force segment.