At the 2026 World Intelligent Connected Vehicles Conference, Yin Tongyue, Chairman of Chery Holdings Group, offered his insights on the ongoing trend of Chinese automakers venturing into the global market. He urged the industry to heed the lessons learned from the early days when Chinese motorcycle companies engaged in fierce overseas competition by offering low prices. He stressed that Chinese automakers should eschew price wars during their global expansion, avoid the pitfalls of blindly going overseas and high-profile publicity. Instead, they should adopt a humble and low-key approach, recognizing the existing gap between themselves and well-established international automakers.

Yin Tongyue highlighted that for automakers, going global is not merely about exporting vehicles. True internationalization entails transitioning from simply selling vehicles worldwide to establishing a global presence, deeply integrating into local technology chains, supply chains, and value chains. Automakers must align with international regulations and standards, establish localized R&D, manufacturing, procurement, and talent systems, and cultivate competitiveness through technology, quality, and service, rather than relying on low prices to secure orders.

Chery has successfully revitalized idle factories of other automakers in Spain, South Africa, and other regions, transforming them into production bases tailored for electrification and intelligence. This has facilitated win-win cooperation with overseas partners. Yin Tongyue believes that global expansion is a long-term endeavor, and automakers should strive to become integral members of the local corporate community, driving the upgrading of local industries.

Recently, Chery has demonstrated robust export momentum, with exports surpassing 200,000 vehicles in a single month in September, setting a new record for China's automotive monthly exports. He projects that this year, China's total automotive exports are expected to exceed 10 million vehicles, with new energy vehicles accounting for more than half of the total.

In the early stages, domestic motorcycle companies rushed overseas, vying for market share through low prices and engaging in ruthless price competition. This not only tarnished overseas consumers' perception of Chinese motorcycles, branding them as cheap and low-quality but also left these companies with meager profits. Consequently, they were unable to invest in quality upgrades, after-sales system construction, and localized operations. This resulted in a widespread negative reputation, local anti-dumping investigations, and trade barriers, forcing many brands to withdraw from the market and undermining the overseas market foundation that the entire Chinese motorcycle industry had painstakingly built over the years.