Han Lu, a well - known automotive blogger, recently made a public accusation against his former employer, Autohome. He alleged that two and a half years ago, Autohome had used his well - established intellectual property (IP), "Han Lu's Travel Notes," in a commercial project without proper authorization. Han Lu claimed that Autohome embarked on a high - budget travel documentary commercial project, worth between 4 and 6 million yuan, using his IP without his knowledge or consent. After winning the project, instead of communicating with Han Lu's team, Autohome subcontracted it to a third - party company for a sum ranging from 2 to 2.3 million yuan. This third - party company then invited Han Lu to record a short interview, keeping him in the dark about the substantial commercial contract behind it. It was only after Han Lu's team noticed some irregularities that they received a mere 100,000 yuan as an interview fee. Later, the party responsible for the project offered Han Lu an additional 100,000 yuan to repost the finished video, an offer he declined. In the end, the main video was shot in Tibet by other bloggers. These bloggers edited it with Han Lu's interview clips and delivered it to the automaker under the banner of "Han Lu's Travel Notes." Han Lu only discovered the full extent of the situation much later. He stated that while he would not seek the financial compensation, he aimed to shed light on the unethical practice of misappropriating creators' IPs within the industry. Following the escalation of this incident, Autohome responded by saying that it had launched an internal investigation. The company also mentioned that it would reach out to all relevant parties to discuss the entire process and that it respected the legitimate rights of creators. Autohome expressed its hope to engage in communication with Han Lu to clear up any misunderstandings.