As reported by CCTV Business, the current landscape of the domestic automotive market is displaying a notable dichotomy: while new energy vehicle (NEV) models are adjusting their prices in response to escalating costs in the upstream supply chain, traditional fuel-powered vehicles persist in offering promotional discounts, creating a sharp contrast between the two segments.

Industry data indicates that automotive-grade memory chip prices have surged by an astonishing 180% over the past three months. This, coupled with rising costs of battery raw materials and reduced subsidies, has directly contributed to an uptick in the production costs of new energy vehicles. A significant increase in the cost of intelligent driving hardware has emerged as a pivotal factor driving price adjustments for NEVs.

Taking brands such as Changan Qiyuan and BYD as case studies, some of their models have experienced price hikes ranging from 3,000 to 10,000 yuan, attributed to the rising costs of automotive-grade chips, LiDAR, and other intelligent hardware components.

In contrast, the fuel-powered vehicle market, grappling with dwindling demand and high inventory levels, has witnessed substantial price reductions across multiple models from brands like BMW and Mercedes-Benz. Some entry-level fuel-powered vehicles have even seen their terminal prices dip below the 50,000 yuan mark.