At the 2026 Beijing International Automotive Exhibition, regulatory bodies have outlined a set of conduct guidelines for exhibitors and unveiled a list of ten behaviors that are deemed unacceptable. These prohibited actions encompass engaging in exaggerated or misleading advertising, disparaging the products of rival firms, pricing products beyond a justifiable margin, orchestrating online commentators and fan groups to stir up disputes, and exaggerating the significance of 'visits by leading figures to exhibition stands.' The objective is to steer the automotive sector towards a trajectory of robust competition, centered on technological advancement and superior product quality. Automobile manufacturers are now directing their attention towards enhancing technological prowess and product excellence, leading the industry progressively towards a sustainable and healthy growth path.