Li Xiang, the founder of Li Auto, posted on WeChat Moments stating that since the government launched the anti-intense internal competition campaign in the automotive industry in 2025, phenomena such as black PR and smear campaigns within the industry have seen some improvement. However, recently, a certain brand has extensively hired marketing accounts to smear Li Auto's products, spreading false information through black PR to flood the comment sections, thereby impacting Li Auto's business operations. Li Xiang stated that he would take legal action and called for relevant departments to intervene, considering this the worst behavior under the anti-intense internal competition regulations. Over the past few years, the automotive industry has suffered from severe intense internal competition, with profit margins being squeezed and frequent public opinion battles. In 2025, multiple departments jointly launched a special campaign against intense internal competition, achieving some results, but the difficulty in tracing the origins of online public opinion attacks remains a challenge. Experts suggest improving market access and fair competition systems and clarifying the criteria for judging 'intense internal competition.'