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On February 15, 2026, BMW Group formally declared the launch of a new brand emblem for BMW ALPINA, which is set to function as a distinct and autonomous brand within the BMW Group’s portfolio. The updated logo prominently displays the letters 'ALPINA' as its core feature, seamlessly blending two iconic automotive components: the throttle body and the crankshaft. Adopting a sleek, monochromatic black-and-white palette, the design exudes a refined automotive mechanical aesthetic and an air of sophistication. Positioned as a purveyor of luxury, high-performance vehicles, and long-distance comfort, the ALPINA brand targets discerning consumers who appreciate understated elegance. Future models will boast an extensive array of bespoke customization options, allowing for a truly personalized driving experience.
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