On February 6, news surfaced indicating that Li Auto is channeling significant efforts into the realm of embodied artificial intelligence. Its flagship SUV, the brand-new Li L9, is poised to be the pioneer in integrating this cutting-edge technology. Between February 5 and 6, Li Xiang, the CEO of Li Auto, took to social media (or other platforms, depending on the actual context) in a series of posts to generate buzz around the new vehicle. He revealed that the L9 is slated for launch in the second quarter of this year. In response to external skepticism regarding whether his emphasis on AI might lead to a neglect of the automotive side of the business, Li Xiang clarified that embodied artificial intelligence necessitates a top-notch automotive platform to deliver tangible value to users. Hence, he continues to allocate 70% of his focus and energy to the automotive sector, with the ambition to propel the transformation of vehicles into genuine robots.