Cui Dongshu: Intense Competition and Price - Cutting Frenzy in Auto Industry Wane, Easing Industry's Operational Strain
2026-01-08 / Read about 0 minute
Author:小编   

Cui Dongshu, who serves as the Secretary - General of the China Passenger Car Association, noted in an article that in 2025, traditional fuel - powered vehicles and hybrid models will encounter less promotional pressure. In contrast, new energy vehicles will be embroiled in fierce promotional battles. This year, promotional campaigns for plug - in hybrid models have witnessed significant fluctuations. In December, the year - on - year increase in promotions was 3.9 percentage points, while there was a 0.4 percentage point month - on - month decline. Promotions for extended - range models have surged by approximately 4.5 percentage points compared to December 2024. For pure electric vehicles, promotions have risen by about 1.1 percentage points compared to December 2024 and by around 0.4 percentage points from the previous month. The national trade - in policy has delivered outstanding results. Market sales have experienced growth, the once - rampant phenomenon of intense competition and price cuts has significantly subsided, and the operational pressure on the industry has lightened. From January to November, the profit margin of the automotive industry rebounded to a moderate level of 4.4%, indicating a positive trend of industry expansion and the stabilization of price promotions.