On January 7th, Lei Jun stated during a livestream that the new generation SU7 is now available for small-order reservations, with prices set at RMB 229,900 for the standard version, RMB 259,900 for the Pro version, and RMB 309,900 for the Max version, representing price increases of RMB 14,000, RMB 14,000, and RMB 10,000, respectively, compared to the previous generation. The price hikes are attributed to significant cost increases and comprehensive upgrades in product configurations, making it difficult to achieve 'increased quantity without increased price.'
