On August 2, Fujifilm announced a broad-based price increase for the majority of its digital cameras and lenses in the United States, with certain products witnessing an increase amounting to hundreds of dollars. Notably, the price of the X100VI has risen from $1,599 to $1,799, the X-T5 from $1,699 to $1,899, and the GFX100 II from $7,499 to $8,299. This extensive price adjustment encompasses multiple products, signifying a strategic shift in Fujifilm's pricing approach within the digital camera market.