According to the latest report by market research firm Counterpoint, the average selling price (ASP) of global smartphones in the second quarter of 2025 neared $350 (roughly equivalent to RMB 2,501), marking a new high for the second quarter. Notably, the ASP of global smartphones also peaked during this period, experiencing a year-over-year growth of 7%, specifically reaching $347. During this statistical period, Apple significantly outpaced Android manufacturers in terms of pricing.