During the second quarter of 2025, Xiaomi air conditioners captured a 16.2% share of the online market, marking a modest decline of 1.23 percentage points from previous levels. Notably, in April, Xiaomi's online share stood at 14.25%, displaying a slight year-over-year increase. However, despite surging to 17% in May and 16.5% in June, the brand failed to surpass the sales figures achieved during the corresponding months of the previous year. In contrast, Midea air conditioners dominated the sales charts for three consecutive months, recording shares of 23.45%, 22.92%, and 22.18% respectively, all of which demonstrated year-over-year growth. Gree air conditioners maintained a strong second-place position, despite experiencing a decline in market share during May and June. Analysis suggests that traditional air conditioner brands continue to enjoy widespread popularity among consumers, attributed to their strong reputations and robust offline channel presence. As a pivotal component of Xiaomi's ecosystem, Xiaomi air conditioners consistently rank among the top three in the online market but continue to grapple with intense competition from established brands.