On October 15, news emerged that the official Apple Store flagship on Tmall had declared the commencement of Apple's Double 11 campaign for 2026 on October 20. Throughout this promotional period, the iPhone 18 Pro and iPhone 18 Pro Max, which made their debut this autumn, will be eligible for a 300-yuan Tmall coupon. This coupon can be used in conjunction with a 500-yuan government subsidy available for trade-ins. Moreover, the iPhone 17 will experience a price drop of 1,000 yuan and is also entitled to an additional 500-yuan national subsidy for trade-ins.
