On September 7, the Financial Times reported that Apple’s newly appointed CEO, John Ternus, is set to unveil the company’s first wave of new products since assuming office on September 9. Among the highlights is the much-anticipated foldable iPhone, which is rumored to carry a price tag exceeding $2,000—a move aimed at propelling Apple into a new product era, boosting its average selling price, and rekindling consumer enthusiasm. However, Ternus will also need to tackle pressing challenges, including addressing Apple’s lagging AI capabilities and managing soaring supply chain costs.
