On June 25, 2026, Apple announced a price increase for Mac, iPad, and home devices, with prices rising simultaneously across multiple e-commerce platforms and the second-hand market. Some consumers reported that they had placed orders for the iPad Air 8 at the 'Liangpai Digital' store on an e-commerce platform before the price hike, but the next day, the merchant refused to deliver the goods at the original price, citing rising procurement costs. The price of the same model surged by 2,000 yuan overnight.
