Dreame Technology Joins Anti-Fake Evaluation Alliance to Combat Online Water Armies and Malicious Marketing
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Author:小编   

Dreame Technology has declared its intention to become a member of the Anti-Fake Evaluation Alliance, in a proactive response to the national campaign against fake evaluations, malicious competition, misleading reviews, and consumer fraud. The company is steadfast in its commitment to maintaining authenticity, fostering an ecosystem of integrity, ensuring a level playing field for competition, and protecting consumer rights.

Recently, the Cyberspace Administration of China and the State Administration for Market Regulation jointly released the "Regulations on Online Evaluation Activities." These regulations, for the first time in the form of departmental rules, outline clear regulatory requirements for online evaluations. They underscore the necessity of "separating commerce from evaluation" in commercial reviews, mandate that promotional content be conspicuously labeled as "advertisement," and forbid horizontal comparisons of similar products using varying standards.

On March 10th of this year, an investigation conducted by Dreame's Supervision Department, in collaboration with relevant authorities, uncovered organized online water armies systematically fabricating and disseminating fake reviews. The individuals implicated have acknowledged their misconduct and are cooperating with the ongoing investigation. Dreame is determined to continue utilizing legal means to counteract such behavior.

On March 13th, JD.com, in collaboration with Dreame and other leading floor-washing machine brands, initiated the "Reject Fake Evaluations" Thunderbolt Action. This campaign introduced subsidy measures and shed light on the prevailing chaos within the industry. Concurrently, the China Household Electrical Appliances Association established the "Anti-Fake Evaluation Alliance" for the cleaning appliances sector, with Dreame actively participating as one of the inaugural 25 brand members.