Recently, Ant Fortune rolled out a series of fresh advertisements at subway stations in major cities, enlisting the iconic 'Golden Horn King' character from the timeless classic 'Journey to the West' to take on the role of Gold Recommendation Officer. The catchy advertising tagline reads, "Purchase gold via Alipay and enjoy a 20% discount compared to jewelry stores." By tapping into the natural link between the Golden Horn King and gold, along with his signature moves like 'chuckling while clutching a purple-gold gourd,' the campaign effectively and prominently communicates its key selling points. The ad design features a striking blue-and-yellow color scheme, creating a visually appealing contrast. Meanwhile, the image of the Golden Horn King has been artistically refined to maintain the essence of the original character while also portraying a beautiful vision of financial management. This marketing initiative has successfully captured the attention of netizens, sparking a surge in topic popularity (translated as 'popularity' or 'buzz') and achieving remarkable dissemination results.