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As per a report from Omdia, in the third quarter of 2025, the market for wearable wristband devices witnessed shipments hitting 54.6 million units, representing a 3% increase compared to the same period last year. The market value experienced a significant 12% year-on-year jump, reaching $12.3 billion. This growth trend underscores the fact that consumers are increasingly gravitating towards high-end wearable devices. During this particular quarter, the average selling price (ASP) of these devices climbed by 9% year-on-year, reaching $225. Propelled by the efforts of leading manufacturers, the top five vendors in the market—Xiaomi, Apple, Huawei, Samsung, and Garmin—jointly contributed to 84% of the total market value and accounted for 63% of the overall shipment volume.
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