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During the 2025 cross-border e-commerce "Black Friday" promotional campaign, Shenzhen-based cleaning appliance brand ILIFE experienced a remarkable 130% year-on-year sales surge on AliExpress. This impressive growth enabled ILIFE to surpass its Amazon sales figures for the very first time. Over the past year, ILIFE's cumulative sales on AliExpress have nearly tripled. Notably, its annual sales in Poland alone have soared beyond $10 million, establishing ILIFE as a "national-level" cleaning appliance brand in the Polish market. During the overseas "Double 11" shopping festival, over 300 brands achieved a sales doubling on AliExpress when compared to their Amazon performance. Moreover, the number of brands reaching $1 million in sales witnessed an 80% year-on-year increase.
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