On October 23, 2025, Fujifilm officially launched its lightweight mirrorless digital camera, the X-T30 III. The camera body alone is priced at 6,499 yuan, and it is set to hit the market in early November. The X-T30 III maintains its classic retro aesthetic, prominently featuring an independent film simulation dial on the top. This intuitive design allows users to effortlessly switch among 20 distinct color modes with a single click. Among these modes, REALA ACE stands out for its exceptional color accuracy, while NOSTALGIC Neg. offers a rich, vintage look reminiscent of classic film.

Under the hood, the X-T30 III is powered by a 26.1-megapixel X-Trans CMOS 4 sensor and Fujifilm's fifth-generation X-Processor 5. This combination nearly doubles the camera's data processing efficiency compared to previous models. Additionally, the camera introduces an AI-driven intelligent subject detection autofocus system. This advanced system is capable of accurately recognizing and tracking a wide range of subjects, including animals, vehicles, drones, and more, ensuring sharp focus in every shot.

For videographers, the X-T30 III offers impressive video capabilities. It supports 6.2K/30P 4:2:2 10-bit in-camera recording, delivering stunning video quality with rich color depth. This is further enhanced by a high-performance image stabilization system, which minimizes camera shake and ensures smooth footage. Despite its professional-grade features, the camera remains incredibly portable, weighing just 378 grams. This makes it an ideal choice for photographers and videographers who demand both performance and portability in their gear.