According to the latest data released by research firm Counterpoint, global shipments of smart glasses soared by an impressive 110% year-on-year in the first half of 2025. Meta, in partnership with Ray-Ban, commands a robust 73% market share, solidifying its position at the forefront of the industry. This extraordinary growth is primarily fueled by the surging demand for Ray-Ban Meta smart glasses. Additionally, the entry of new players like Xiaomi and TCL-RayNeo has further ignited market expansion, contributing to the sector's dynamic development.
