
nothing.tech
The CMF Phone 3 Pro is dead. Nothing co-founder Akis Evangelidis confirmed on X on June 19 that the company will not release a successor to the CMF Phone 2 Pro in 2026, making it the first named budget smartphone to be cancelled outright — not delayed, not repriced, not quietly downgraded — because the AI-driven RAM shortage has made building it economically impossible.
The cancellation is the most direct admission yet that the memory crisis has moved past price hikes and into product elimination. Other brands have absorbed cost increases quietly, shipping phones with less RAM or raising prices without announcement. Nothing chose transparency. Evangelidis posted a specific number: building the CMF Phone 2 Pro today — the same Dimensity 7300 Pro chipset, 120Hz AMOLED display, and 8GB/128GB configuration that earned MKBHD's Best Value award for 2025 (described by Evangelidis himself as "Budget Phone of the Year") — would now require pricing it in India at around Rs. 30,000–35,000, or approximately $318–$370. The phone launched fourteen months ago at Rs. 18,999, roughly $200 for the same configuration. That is a 58–85% cost increase for identical hardware. A genuine successor with meaningful improvements would cost more still.
"We'd rather be transparent," Evangelidis wrote, "than ship something we're not proud of."
Read more: Apple Confirms iPhone Price Hikes: AI Memory Crunch Adds $270 to iPhone 18 Pro
To understand the cancellation, it helps to understand what has structurally changed in how smartphones are built — and why the CMF price point specifically broke rather than bent.
Smartphone RAM uses a mobile memory standard called LPDDR — Low-Power Double Data Rate — developed and maintained by the JEDEC standards body. Unlike desktop DDR memory, LPDDR is physically soldered directly to the smartphone's circuit board and is permanently tied to the processor's memory controller. A budget phone manufacturer cannot choose a cheaper memory standard, negotiate a substitute, or reduce RAM below the floor the chipset requires. The memory type is specified by the SoC — in the CMF Phone 2 Pro's case, the MediaTek Dimensity 7300 — and there is no alternative. This is the engineering reality that leaves budget brands without a workaround.
Nothing CEO Carl Pei put the cost consequence of this plainly on June 12: RAM had become the single most expensive component in a smartphone build — more expensive than the processor, more expensive than the display — and potentially accounting for more than half the total hardware bill on some configurations. That statement deserves emphasis because it reverses a decade of smartphone economics. Chipset costs and display costs were historically the primary drivers of a phone's bill of materials. Memory was a secondary line item. That relationship has now inverted.
The reason is the AI data center buildout. Three companies — Samsung, SK Hynix, and Micron — collectively control more than 95% of global DRAM production. All three have been systematically reallocating their fabrication capacity toward High Bandwidth Memory, or HBM — the specialized memory stacked inside every NVIDIA AI accelerator. HBM requires an elaborate 3D architecture: individual DRAM dies are thinned and stacked vertically, connected by thousands of microscopic copper channels called through-silicon vias, and mounted on a silicon interposer beside the compute chip. This delivers extraordinary bandwidth — HBM4, the latest generation, achieves 1.6 terabytes per second per device. But it consumes approximately three to four times the silicon wafer capacity per usable gigabit compared to standard LPDDR. And HBM generates three to five times more revenue per wafer than commodity mobile DRAM.
The result is a zero-sum allocation problem. IDC analysts put it directly: every wafer allocated to an HBM stack for an NVIDIA GPU is a wafer denied to the LPDDR module of a mid-range smartphone. TrendForce data from Q1 2026 showed mobile DRAM contract prices rising 50% quarter-on-quarter and NAND flash storage rising more than 90% in the same window. AI workloads are projected to absorb approximately 20% of global DRAM wafer capacity in 2026, with no new fabrication capacity at scale coming online before late 2027 at the earliest.
For budget phones, these numbers hit differently than they do for flagships. A low-end phone with a 6GB LPDDR4X configuration and 128GB storage now puts memory at approximately 43% of the total bill of materials, according to Counterpoint Research — up from the historical 10–15% it has occupied for years. A flagship phone has larger margins and can absorb some of that increase with price hikes its buyers will accept. A $200 phone operating on razor margins has no buffer. The math just breaks.
The CMF Phone 2 Pro is already out of stock and has been for an extended period, a sign that the same cost pressure was visible to Nothing well before the public statement. For anyone who wants the phone that won the award, the window is closing.
Evangelidis confirmed that CMF as a brand is not shutting down. New non-phone products are still planned for 2026, including what he described as "entirely new categories." But the smartphone gap is real.
Read more: Xiaomi Q1 Profit Falls 43%: AI Data Centers Beat Phone Makers for Memory Chips
The CMF Phone 2 Pro was not a minor product. It earned its award in a year when the sub-$250 Android tier had no shortage of competitors. Losing it leaves a genuine gap. The question is whether a comparable replacement exists.
It largely does not. The competing budget lines from Xiaomi, Realme, and Poco face the same memory cost pressures. Counterpoint Research senior analyst Yang Wang has warned that in lower price bands "steep price increases on smartphones are not sustainable," and that brands unable to pass on cost increases "will start pruning parts of their portfolios." Xiaomi reported a 43.1% profit decline in Q1 2026 and shipped 33.8 million smartphones globally in the first quarter — down 19.2% year-on-year, the steepest decline among the top five global brands, according to Omdia.
Counterpoint Research separately projects that average smartphone prices will climb 6.9% in 2026, with DRAM and NAND flash now accounting for approximately 43% of a budget phone's bill of materials. For phones under $200, Counterpoint estimates memory already accounts for 25–30% of total manufacturing cost — and IDC's Francisco Jeronimo has described the situation as a "tsunami-like shock" spreading across consumer electronics from the memory supply chain. Counterpoint senior analyst Shenghao Bai has written that "OEMs will struggle to balance component costs, gross margins and shipment targets" and that brands "with heavy exposure to entry-level models will face a significant risk of short-term losses."
There is, however, a possible pivot in the works. Nothing's official account on X has begun teasing two upcoming devices under its Pokémon-codename system: "Blastoise" and "Jumpluff." Leaker Yogesh Brar, who has a strong track record on Nothing product disclosures, has said on X that existing CMF Phone 3 Pro hardware concepts may have been moved under the main Nothing brand — and that Blastoise, which some reports tie to a Q3 2026 timing, could be a reimagined version of the cancelled CMF device released at a higher price under the Nothing name. Nothing has not confirmed this, and it remains speculation. But Evangelidis's closing remark — "The smartphone launch season at Nothing isn't over yet" — leaves the door open.
The term "RAMageddon" has entered industry usage to describe the current memory super-cycle, and the consensus among analysts is that it is not a typical demand-supply mismatch that self-corrects as prices rise.
IDC has described the shift as "a potentially permanent, strategic reallocation of silicon wafer capacity," not a cyclical shortage. The economics explain why: HBM margins are three to five times higher than commodity DRAM margins. Samsung, SK Hynix, and Micron have no rational financial incentive to voluntarily shift wafer capacity back toward LPDDR until new capacity exists to serve both markets. Building a new DRAM fabrication facility takes three to five years and costs $15 billion or more, and the new fabs under construction are primarily purpose-built for HBM, not consumer DRAM.
Intel CEO Lip-Bu Tan, speaking at a Cisco Systems AI conference in February 2026, summarized the outlook after speaking with two major memory producers: "There's no relief until 2028." Counterpoint Research is somewhat more optimistic, identifying Q4 2027 as its earliest inflection point. IDC projects meaningful new capacity no earlier than late 2027. Most forecasts assume prices peak in Q3–Q4 2026 before a gradual — not sudden — moderation.
For anyone considering a sub-$250 Android phone in the near term, the practical advice emerging from every analyst perspective is the same: if you see a good deal on an existing device today, take it. The category is contracting, not expanding. The phone that would have been the CMF Phone 3 Pro does not exist. Whether it ever does depends on whether the memory super-cycle eases in time to make the math work again — and right now, the honest answer is that no one who should know is saying it will happen soon.
Why was the CMF Phone 3 Pro cancelled?
Nothing co-founder Akis Evangelidis confirmed on June 19, 2026 that the CMF Phone 3 Pro was cancelled because mobile DRAM and storage prices have risen sharply enough that building a successor to the CMF Phone 2 Pro at CMF's price point has become economically impossible. Replicating the exact specifications of the CMF Phone 2 Pro at today's memory costs would require pricing the new phone at roughly $318–$370 in India — 58–85% above the CMF Phone 2 Pro's Rs. 18,999 ($200) launch price. Nothing determined that shipping a phone at that price point would be inconsistent with CMF's identity as a value brand.
What is RAMageddon and why is it hitting budget phones hardest?
RAMageddon refers to the ongoing global DRAM shortage caused by AI data centers diverting silicon wafer production away from consumer-grade LPDDR toward High Bandwidth Memory used in AI accelerators. HBM consumes three to four times the wafer capacity per gigabit of LPDDR, and the three companies that control more than 95% of global DRAM production — Samsung, SK Hynix, and Micron — earn three to five times more revenue per wafer from HBM than from commodity mobile DRAM. This economic incentive is structural, not temporary. Budget phones are hit hardest because their bills of materials are dominated by memory — Counterpoint Research data shows LPDDR and storage now account for approximately 43% of a sub-$200 phone's production cost, compared to 10–15% historically. There is no substitute: LPDDR is soldered to the circuit board and specified by the chipset, so manufacturers cannot swap in a cheaper alternative.
Should I buy a budget Android phone now or wait for prices to drop?
Buy now if you need a phone. Analysts at Counterpoint Research, IDC, and TrendForce broadly agree that memory prices will peak in Q3–Q4 2026 before gradually easing — but "gradual" means meaningful relief is not expected before late 2027 at the earliest. Intel CEO Lip-Bu Tan cited two memory producers as saying there will be "no relief until 2028." At the same time, the budget tier is contracting: some models are being cancelled outright, others are being repriced or spec-reduced without announcement. A budget phone available today at a known price is a more reliable option than waiting for a device that may not exist or may cost significantly more by the time it arrives.
Will there be a CMF Phone 4 or a new Nothing budget phone in 2026?
Nothing has confirmed new phones are still planned for 2026 under the main Nothing brand, and has teased two devices under the codenames "Blastoise" and "Jumpluff." Leaker Yogesh Brar has suggested that Blastoise may be a rechristened version of the cancelled CMF Phone 3 Pro hardware, repositioned under the Nothing brand at a higher price point. Nothing has not confirmed this. If true, the hardware would be available but not at CMF's value-tier pricing. No new CMF-branded smartphone is confirmed for 2026.
