Amazon founder Jeff Bezos is contemplating the acquisition of CNBC to further diversify his extensive media holdings. CNBC's programming, which resonates with Bezos's interests, is poised to serve as a "neutral voice" within his media portfolio. Notably, Bezos's previous media venture, The Washington Post, experienced a decline in subscriptions due to political stances and operational shifts, with over 300,000 readers terminating their subscriptions ahead of the elections.