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Xiaohongshu App Unveils New Brand Slogan: "Your Interest Community in Life"
2025-07-08 /
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Author：小编
On July 8, the Xiaohongshu App announced a significant brand upgrade, debuting the new slogan "Your Interest Community in Life." This marks a shift from the previous slogan, "Your Life Guide," which was introduced in 2022. Upon updating the app, users will be greeted by this fresh, engaging tagline on the splash screen. Recent data highlights the rapid growth of anime and gaming content on the platform, with posts in these categories ranking third and fourth respectively among all content types over the past year. With over 2500 specialized interest tags, Xiaohongshu continues to enhance its commitment to delivering an ever-richer and more diverse community experience tailored to users' passions.
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