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Over 70 Stars Led by Cecilia Cheung Join Livestream Sales Team, Despite Mastermind's RMB 3 Billion Losses Over Four Years
1 day ago /
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Author：小编
Celebrity-driven e-commerce livestreams have become a social media sensation in recent years. Icons like Cecilia Cheung, Huang Zitao, and Daniel Wu have shattered records for Gross Merchandise Volume (GMV) in single sessions, largely bolstered by the backing of Yu Wang Technology. Listed on the A-share market in 2018, Yu Wang Technology is celebrated as the "pioneer stock of China's live e-commerce industry." The company leverages the significant traffic and loyal fan bases of celebrities to swiftly penetrate the market, achieving remarkable sales figures and crafting viral products. Behind the scenes, a dedicated team of operators works relentlessly, playing a pivotal role in the triumph of these celebrity-led e-commerce livestreams.
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