Fliggy's Double 11 Results: GMV Up 60% Year-on-Year, Transacting Users Up 41%
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Author:小编   

Fliggy has released its Double 11 performance report: GMV for promotional products rose 60% year-on-year, while the number of transacting users grew 41% year-on-year. The number of brand merchants generating over 100 million yuan in transaction value during the campaign increased significantly compared with last year, and the number of merchants that doubled their transaction value was nearly 200 more than last year. Transaction value for promotional products across multiple categories—including domestic flight tickets and domestic chartered tours—nearly doubled. The number of "hidden champion" products with transaction values between 1 million and 5 million yuan was 60% higher than last year. Orders placed by 88VIP users for promotional products increased by nearly 70% year-on-year, hotel package orders rose by more than 120%, and the number of users participating in fast-track membership upgrade campaigns across multiple hotel groups more than doubled year-on-year. Transaction value driven by Fliggy's official livestream matrix for promotional products increased by more than 30% year-on-year, and the number of individual products exceeding 1 million yuan in transaction value grew by more than 40% year-on-year.