Ant Group and UEFA have announced a new partnership agreement under which Ant Group will serve as the Global Payment Partner of UEFA EURO 2028. This marks an upgrade in the collaboration between the two parties since they first teamed up in 2018, completing a decade-long partnership by 2028. Ant Group CEO Han Xinyi stated that globalization is one of Ant's core development strategies and that football is a universal language that connects the world. This collaboration represents both parties honoring their ten-year commitment. Under the agreement, Ant Group and its sub-brands, including Alipay, will continue to provide technological support for the European Championship. Ant Afu has joined the sponsorship lineup as an Official Partner of UEFA EURO 2028, supporting overseas market expansion. Ant International and its business units will also deepen cooperation with UEFA to bring richer football experiences to fans worldwide. Both parties will also collaborate on social responsibility, focusing on charitable support for children and the sustainable development of the football industry. UEFA EURO 2028 will take place from June 9 to July 9, 2028, across nine stadiums in eight cities in England, Scotland, Wales, and Ireland.